Résumé

Education

Bachelor of Arts
ART HISTORY/Major
WOMEN’S STUDIES/Minor
Allegheny College

Applied Arts
GRAPHIC/WEB DESIGN
Madison Area Technical College

Certifications
UX/UI Bootcamp
Memorisely (2023)
FRONT END WEB DESIGN
Skillcrush.com
UX DESIGN
General Assembly

Expertise

UX/UI Design
Mobile First
Responsive Web Design
Graphic Design
Art Direction

Digital/Social/Print
Research/Competitive Analysis/Personas
User Flows/Sitemaps/ Sketching/ Wireframes/
Prototyping/Usability Testing
/Iteration/ A/B Testing/ 
Branding/Logos/Typography
Email Marketing/Banner Ads
Client Relationships
Strategy/Execution
Leadership/Mentorship
Executive/Client Pitches
Collaboration

Tech Skills

UX/UI
Figma/Dovetail/Maze
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Acrobat
Project Management
Slack/Asana/JIRA
Web Management
HTML, CSS, CMS, Squarespace
Social Media Marketing
Instagram, Pinterest, X, YouTube, Facebook 
MS Office
MAC / Apple iOS

Summary

I am a forward-thinking UX/UI Designer and Art Director with a proven track record of transforming innovative ideas into reality across digital, web, and print platforms for both startups and established corporations. As a collaborative and creative leader, I excel in articulating a brand's vision and marketing strategy, inspiring teams to deliver their best work. My attention to detail consistently enhances the aesthetic quality of all designs, ensuring a refined and elevated outcome.

Freelance Visual Designer | UX/UI Design School Student | 2019 - Present

  • Designed logos, social media graphics, and landing pages for small businesses and produced Squarespace websites for job seekers

  • Up-skilled during the pandemic to include UX/UI design skills through CareerFoundry, an online school based in Germany and finished with Memorisely in September of 2023. A online bootcamp based in the UK.

Graphic Designer
St. Luke’s | Duluth, MN, 5.2022 - 7.2022 

  • Developed and refreshed marketing collateral for both internal and external communications at the local hospital


Senior Graphic Designer
Alphagraphics | Madison, WI, 3.2019 - 9.2019 

  • Produced and printed high-quality graphic designs and branded materials for versatile clients at international franchisor known for printing services, marketing solutions, graphic design, custom business signs, and banners

  • Worked closely with clients to quickly determine brand goals and deliver on requests within a fast-paced, high-volume production environment, achieving consistent client satisfaction and repeat business from committed clientele

  • Collaborated with the Graphic Design Manager and Account Managers from concept through final deliverables for all creative projects; developed an in-depth knowledge of printing and production (pre and post)


Co-Founder
Changing the Face of Politics | Madison, WI, 2017 - 2018 

  • Co-founded cause-driven organization specializing in developing custom branding, website, digital marketing, and persuasive campaign materials for nonprofit advocacy groups and women candidates running for public office to influence high voter turnout

  • Designed original logos, banner ads, t-shirts, print graphics, and web, digital experiences, and social media marketing materials for candidates including: Chris Taylor, Wisconsin 76th Assembly District, Kriss Marion for Wisconsin State Senate and Pamela Boozer-Strother for Prince George’s County Maryland School Board


Art Director, International
Lands' End | Dodgeville, WI, 2011 - 2016 

• Earned several title increases during my tenure, from Art Director of Men’s (2011 - 2012) to Art Director of Women’s Plus Sizes (2012 - 2014) to Art Director of International for multiple brands (2014 - 2016)

• Designed and contributed ideas for engaging layouts and covers, organized photo shoots, and determined photography needs for high-volume production of print publications distributed across the UK, Germany, and France

• Cultivated exceptional relationships with senior executives, creative directors, and international teams while working remotely at Lands’ End US-based headquarters

• Conceptualized and managed global assets ensuring a cohesive look and feel across all territories

• Recommended and advocated for process improvements to optimize internal efficiencies, schedule, and workflow

• Attended photo shoots and presented and defended design of catalogs at milestone meetings

• Meticulously proofed catalogs and approved all final pages, ensuring zero
errors prior to print


Lead Graphic Designer
University of Wisconsin, Madison | Madison, WI, 2007 - 2011 

  • Produced original website designs and promotional materials for several university departments, while mentoring 5+ student designers and interns

  • Stayed on with the University as a Freelance Graphic Designer in 2011 prior to recruitment by Lands’ End


Assistant Production Manager
The Artful Home | Madison, WI, 2006 - 2007 

  • Managed Photo Retoucher and oversaw layouts and typography for an online fine art distributor

Web Designer
Duluth Trading Company | Belleville, WI, 2005 - 2006 

  • Developed email marketing materials, driving high-volume web traffic and strong click-through rates


Owner
Olille Design | Madison, WI, 2001 - 2005 

  • Launched an award-winning freelance design business, providing custom logos, business cards, branding, print materials, and more for clients including Lands’ End, American Girl, and SERRV International


Art Director — eCommerce
American Girl | Middleton, WI, 1998 - 2001 

  • Promoted to American Girl’s first-ever eCommerce Art Director position, with responsibility for producing engaging product photography and directing concept/design based on user feedback and analytics for online shopping experiences and email marketing, generating a 30% increase in online sales after first year of launch

  • While Associate Art Director of Book Development, ideated and led the execution of historically accurate illustrations for several American Girl books