Résumé
Education
Bachelor of Arts
ART HISTORY/Major
WOMEN’S STUDIES/Minor
Allegheny College
Applied Arts
GRAPHIC/WEB DESIGN
Madison Area Technical College
Certifications
UX/UI Bootcamp
Memorisely (2023)
FRONT END WEB DESIGN
Skillcrush.com
UX DESIGN
General Assembly
Expertise
UX/UI Design
Mobile First
Responsive Web Design
Graphic Design
Art Direction
Digital/Social/Print
Research/Competitive Analysis/Personas
User Flows/Sitemaps/ Sketching/ Wireframes/
Prototyping/Usability Testing
/Iteration/ A/B Testing/
Branding/Logos/Typography
Email Marketing/Banner Ads
Client Relationships
Strategy/Execution
Leadership/Mentorship
Executive/Client Pitches
Collaboration
Tech Skills
UX/UI
Figma/Dovetail/Maze
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Acrobat
Project Management
Slack/Asana/JIRA
Web Management
HTML, CSS, CMS, Squarespace
Social Media Marketing
Instagram, Pinterest, X, YouTube, Facebook
MS Office
MAC / Apple iOS
Summary
I am a forward-thinking UX/UI Designer and Art Director with a proven track record of transforming innovative ideas into reality across digital, web, and print platforms for both startups and established corporations. As a collaborative and creative leader, I excel in articulating a brand's vision and marketing strategy, inspiring teams to deliver their best work. My attention to detail consistently enhances the aesthetic quality of all designs, ensuring a refined and elevated outcome.
Freelance Visual Designer | UX/UI Design School Student | 2019 - Present
Designed logos, social media graphics, and landing pages for small businesses and produced Squarespace websites for job seekers
Up-skilled during the pandemic to include UX/UI design skills through CareerFoundry, an online school based in Germany and finished with Memorisely in September of 2023. A online bootcamp based in the UK.
Graphic Designer
St. Luke’s | Duluth, MN, 5.2022 - 7.2022
Developed and refreshed marketing collateral for both internal and external communications at the local hospital
Senior Graphic Designer
Alphagraphics | Madison, WI, 3.2019 - 9.2019
Produced and printed high-quality graphic designs and branded materials for versatile clients at international franchisor known for printing services, marketing solutions, graphic design, custom business signs, and banners
Worked closely with clients to quickly determine brand goals and deliver on requests within a fast-paced, high-volume production environment, achieving consistent client satisfaction and repeat business from committed clientele
Collaborated with the Graphic Design Manager and Account Managers from concept through final deliverables for all creative projects; developed an in-depth knowledge of printing and production (pre and post)
Co-Founder
Changing the Face of Politics | Madison, WI, 2017 - 2018
Co-founded cause-driven organization specializing in developing custom branding, website, digital marketing, and persuasive campaign materials for nonprofit advocacy groups and women candidates running for public office to influence high voter turnout
Designed original logos, banner ads, t-shirts, print graphics, and web, digital experiences, and social media marketing materials for candidates including: Chris Taylor, Wisconsin 76th Assembly District, Kriss Marion for Wisconsin State Senate and Pamela Boozer-Strother for Prince George’s County Maryland School Board
Art Director, International
Lands' End | Dodgeville, WI, 2011 - 2016
• Earned several title increases during my tenure, from Art Director of Men’s (2011 - 2012) to Art Director of Women’s Plus Sizes (2012 - 2014) to Art Director of International for multiple brands (2014 - 2016)
• Designed and contributed ideas for engaging layouts and covers, organized photo shoots, and determined photography needs for high-volume production of print publications distributed across the UK, Germany, and France
• Cultivated exceptional relationships with senior executives, creative directors, and international teams while working remotely at Lands’ End US-based headquarters
• Conceptualized and managed global assets ensuring a cohesive look and feel across all territories
• Recommended and advocated for process improvements to optimize internal efficiencies, schedule, and workflow
• Attended photo shoots and presented and defended design of catalogs at milestone meetings
• Meticulously proofed catalogs and approved all final pages, ensuring zero
errors prior to print
Lead Graphic Designer
University of Wisconsin, Madison | Madison, WI, 2007 - 2011
Produced original website designs and promotional materials for several university departments, while mentoring 5+ student designers and interns
Stayed on with the University as a Freelance Graphic Designer in 2011 prior to recruitment by Lands’ End
Assistant Production Manager
The Artful Home | Madison, WI, 2006 - 2007
Managed Photo Retoucher and oversaw layouts and typography for an online fine art distributor
Web Designer
Duluth Trading Company | Belleville, WI, 2005 - 2006
Developed email marketing materials, driving high-volume web traffic and strong click-through rates
Owner
Olille Design | Madison, WI, 2001 - 2005
Launched an award-winning freelance design business, providing custom logos, business cards, branding, print materials, and more for clients including Lands’ End, American Girl, and SERRV International
Art Director — eCommerce
American Girl | Middleton, WI, 1998 - 2001
Promoted to American Girl’s first-ever eCommerce Art Director position, with responsibility for producing engaging product photography and directing concept/design based on user feedback and analytics for online shopping experiences and email marketing, generating a 30% increase in online sales after first year of launch
While Associate Art Director of Book Development, ideated and led the execution of historically accurate illustrations for several American Girl books