Corporate

 
 

 

Lands' End - Men's and Women’s Plus Catalogs

Started in 1963, Lands’ End is a multi-billion dollar corporation that sells traditional clothing around the world. I was an Art Director for the men’s, women’s plus-sized and international catalogs and was responsible for the concept, layout, photo shoot prep, art direction, final layout and presentation and press check for the examples shown below. 

CONCEPT | LAYOUT IN INDESIGN | DIGITAL ASSET MANAGEMENT | PHOTOSHOOT PREP | PRESENTATION TO KEY PLAYERS | COLOR PROOF CHECK

 
 

Midwest Family Marketing Splash Page Concepts

Midwest Family Marketing was looking for a new landing page for their outdated website. Here are a few concepts that I presented. The goal was to simplify the information and direct the user to the appropriate section of their various marketing areas quickly (radio, events, digital marketing).

CONCEPT | LAYOUT | SKETCH